Say Goodbye to Frizz
HELLO to flawless hair with our specially formulated product.
Pura Luxe is a natural, formaldehyde and sulfate free formulation, that will reduce/eliminate frizz, and/or deliver straighter, stronger, smoother, shinier worry free hair.
Pura Luxe Before & After:
Wow! Amazing results at Plume Salon with Pura Luxe Smoothing Treatment 💕💕
PURA LUXE AMINO ACID VS KERATIN TREATMENTS:
How does a Pura Luxe Amino Acid Treatment work?
The presence of amino acids in this smoothing treatment will create Keratin rich hair making it smooth, strong, shiny, and healthy which improves the condition of the hair with prolonged use. The Keratin protein is just one small part of the 18 amino acids which make up the actual hair structure. Cysteine, a nonessential amino acid, is the active ingredient that allows the Pura Luxe treatment to leave hair strong, shiny, and smooth. It is considered to be safer alternative to traditional Keratin treatments.
How does a Keratin Treatment work?
In order for the Keratin in a Keratin treatment to adhere to the hair and make it smooth, it needs some form of formaldehyde. When this active ingredient / preservative is combined with the high flat iron heat, a chemical reaction is formed and there is a release of toxic carcinogenic fumes. This reaction can also lead to hair breakage with prolonged use.
Reserve with our Pura Luxe Specialists:
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Pura Luxe Certified Stylist Erin Armstrong
Need more information or an exact quote?
Book an in-person Pura Luxe Consultation with Erin.
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Pura Luxe Certified Stylist KaLeigh Chancey
Need more information or an exact quote?
Book an in-person Pura Luxe Consultation with KaLeigh.
Pura Luxe:
Frequently Asked Questions
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Pura Luxe is a natural, formaldehyde and sulfate free formulation, that will reduce/eliminate frizz, and/or deliver straighter, smoother, stronger, shinier worry free hair. (See Ingredients)
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YES, the Protein Treatment will straight wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.
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YES, the Protein Treatment is formulated for ALL TYPES OF HAIR including African-American and other Ethnic Hair Types.
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YES, one of the great benefits of the Non Toxic System is that it can be customized. You can do one type Treatment on a portion of the head and then do another type on the damaged ends.
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Getting started is simple. Reach out: schedule a Pura Luxe Consultation —we’ll walk you through the next steps and answer any questions along the way.
Other Frequently Asked Questions
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YES, you can do the Treatment. First, we recommend that you book a Consultation with our Certified Stylists in advance of booking a Treatment.
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It is recommend to color and/or highlight hair ANY time after the Pura Luxe Treatment.
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YES, you are able to color hair directly after a Treatment but you may need to adjust your formula to compensate for the fact that the cuticle is more open, so the hair is more porous because it was just treated.
For example, if you normally use a level 5 color to reach your desired results then you would need to adjust your formula by mixing 50% level 5 color with 50% level 6 color to achieve your normal/ same results.
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YES, you are able to Highlight hair directly after a Treatment but you need to adjust your formula and processing time to compensate for the fact the cuticle is more open so that the hair is more porous.
Adjust formula by lowering the peroxide level by 5 and make sure to monitor your processing time. It will work much quicker than usual!! So, keep an eye on your foils so hair doesn't over process.
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YES!
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Color or Highlights will not affect the Treatment.
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Yes, however it is recommended that you shampoo your hair prior to toning the hair.
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YES, the Pura Luxe Protein Smoothing Treatment can be applied to hair that has been previously straightened. It will bond to the hair, making it stronger & smooth.
Consult with your Stylist in advance.
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NO! The Treatment will not cause breakage to the hair.
Long term use of Pura Luxe Protein Smoothing Treatment actually makes the hair feel better, softer, and shinier.
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NO! Chlorine and salt will not damage the quality of the Treatment.
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Applying the Pura Luxe Protein Treatment can take your Certified Pura Luxe Stylist anywhere from from 1.5 hours to 3.5 hours depending on your hair length, hair density and Treatment option.
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Pura Luxe suggest that results typically last up to 6 months* However, everyone's hair is different. Some hair is more resistant than others.
In between Treatments, the client can also come in for a root touch up in order to treat the new growth only. You would only apply Pura Luxe to the new growth/roots. You do not need to worry about damage from overlapping, there is no danger.
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With Pura Luxe you can use any shampoo you want (with sulfate or sulfate-free).
To maintain maximum results, we recommend clients use a nourishing and hydrating hair mask once a week and a light hair serum after using any heating tools, especially if they have processed hair.
Our Certified Stylists will recommend the best in-salon products for your aftercare.
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Pura Luxe will only improve the condition of the hair extensions and can be done on sewn in wefts, but we do not encourage doing it on bonded or tape in type extensions since the oils in the Treatment may break down the glue bond.
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The cost is comparable to other straightening treatments and depends on your hair length, type, texture and damage.
We recommend you contact our Certified Stylists to arrange a consultation.
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The system can only be applied by our Certified Pura Luxe Stylist.
Say Goodbye to Frizz
HELLO to flawless hair with our specially formulated products.